Naslov
Driving the Change Along the Adriatic

Autori
Čavlović, Melita

Izvornik
Desired Landscapes (2623-3452) 3 (2021), 05; 92-104

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
Adriatic Highway, leisure, tourism

Sažetak
The opportunity to push the promotion of natural beauties as an advantage of the Adriatic in advertising material was up to a point the consequence of the delayed modernization of the state. The continuous lagging behind more developed western European countries in the number of foreign visitors and hotel beds was a strong motivation behind the incentive to raise tourist capacities. It is precisely the subsequent intensive construction of hotels, driven by desire to accelerate the economic upswing of the country, that stood in conflict with the key asset of the aforementioned promotion – pristine natural beauty. They were not founded upon long and continuous sun-drenched and sand-filled stretches which were conspicuously monotonous for exploring with a private car but considered to be idiosyncratic to European Mediterranean countries, but on short swathes of gravel beaches, rocky inaccessible sections, and traditional settlements and towns. Meandering between these short scenes and sporadic attractions was backing the narrative presented in the brochures and ideally suited for independent tourist experience. And the backbone of this enterprise visually illustrated in maps of the coast and the protagonist of this essay was the automobile Highway which helped to stage this unique experience of the eastern Adriatic coast.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam

POVEZANOST RADA