Naslov
The influence of accommodation structure and affiliation to the international hotel chains on performance of tourism destinations on the case of Croatian coastal destinations

Autori
Bogunović, Branko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 7th ITEM Conference - "Innovation, Technology, Education and Management" and 67th International Scientific Conference on Economic and Social Development Development, Sveti Martin na Muri, 29-30 April, 2021, Book of Proceedings / Djukec, D ; Klopotan, I ; Burilović, L - Sveti Martin na Muri : VADEA ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat ; Međimursko veleučilište u Čakovcu, 2021, 24-34

Skup
67th International Scientific Conference on Economic and Social Development ; 7th ITEM Conference: "Innovation, Technology, Education and Management"

Mjesto i datum
Sveti Martin na Muri, Hrvatska, 29.04.2021. - 30.04.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
accommodation structure, destination competitiveness, destination performance measurement model, international hotel affiliation

Sažetak
Purpose: Study aims to examine the relationship between performance of tourism destinations and its accommodation structure, namely the share of hotel in total accommodation capacities, and the share of internationally affiliated in total hotel capacities. Design/methodology/approach: Destination performance model was created as a composite index based on the combination of 8 indicators that cover economic, social, and environmental impact of tourism on a destination. Performance model is tested on the sample of 30 Croatian destinations. Finally, share of hotel in total accommodation and share of internationally affiliated capacities in total hotel capacities are tested against the measured destination performance via Pearson correlation coefficient. Findings: The research shows stronger link between the share of hotels, than international affiliation, with destination performance, where the later is even found to have some minor, yet statistically insignificant, negative correlation with environmental indicators. Originality: Tourism destination performance model developed in this paper is supply oriented and adjusted for micro destinations. In that sense, it differs from most of the practical destination performance/competitiveness measurement models that have been designed in a very comprehensive way for macro destinations (countries). Model can be applied to help destination managers in assessing strong and critical points of a micro destination, as well as managing its development. The specific accommodation structure in Croatia with relatively high share of so-called private accommodation and domination of sun&beach product in sampled destinations point to the need for a model and findings of this research to be tested on other types of micro destinations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA