Naslov
Tourists' participation in outdoor activities on the Adriatic: water based & other sports
(Tourists' participation in outdoor activities on the Adriatic: water based & other sports)

Autori
Boranić Živoder, Snježana ; Čorak, Sanda ; Marušić, Zrinka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo

Knjiga
9th International Scientific Conference on Kinesiology

Urednik/ci
Šalaj, S. ; Škegro, D.

Izdavač
Kineziološki fakultet Sveučilišta u Zagrebu

Grad
Zagreb

Godina
2021

Raspon stranica
166-169

ISBN
978-953-317-065-7

Ključne riječi
tourists' activities ; water-based sports ; land-based sports ; adventure sports ; Adriatic Sea ; visitor survey

Sažetak
Although Croatia throughout history has been recognized as a 'sun and sea' destination, nowadays it is developing various tourism products in line with the emerging market trends. Many of these tourism products are based on natural resources, and one of the important ones is sport tourism. This paper examines the characteristics of tourists engaged in water-based activities vs. those that are more inclined towards land-based sports and adventure. The paper is based on the results of a visitor survey that was conducted on a sample of 5, 950 respondents in 67 destinations along the Adriatic coast. Results showed that it is necessary to adjust the offer of sports to specific target groups. Tourist age is among the most important discriminating variables, although an offer of many sports can be modified according to needs of specific age groups. It is necessary to further investigate possibilities for better collaboration between tourism and sport sectors and offer a plenty of possibilities to create new products which are based on natural resources and meet the demands of modern tourists.

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne humanističke znanosti

POVEZANOST RADA