Naslov
Analysis of tourism motives and preferences characteristics of generation Y

Autori
Gračan, Daniela ; Barkiđija Sotošek, Marina ; Šerić Honović, Nikolina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
7th ITEM Conference - "Innovation, Technology, Education and Management" and 67th International Scientific Conference on Economic and Social Development / - , 2021, 171-176

Skup
67th International Scientific Conference on Economic and Social Development ; 7th ITEM Conference: "Innovation, Technology, Education and Management"

Mjesto i datum
Sveti Martin na Muri, Hrvatska, 29.04.2021. - 30.04.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourist destinations, tourist demand, travel motives and preferences, generation Y

Sažetak
Tourism is undergoing significant changes, primarily due to changes in the habits of tourists who require innovative experiences of traveling and staying in a particular destination in accordance with their own affinities and preferences. Generation Y, people who were born from 1986 to 2002, make 40% to 50% of the world travels. Because of it, the purpose of this paper is to find out their motives and preferences before they choose some destination to travel to as well as when they once arrived in it. Research problem was to answer questions about how often and for how long members of generation Y travel, with whom they travel, why they travel, what they do at their destination, how much they spend, what affects their choice of destination, how do they get information about the destination, and how do they reserve individual travel items. Research was conducted in 2019, before coronavirus changed tourism all over the world. The data was collected through the social networks. The results have shown that Croatian citizens of the generation Y travel most frequently within their country, and are the most usually motivated by gaining new experiences and the cost of arriving to a destination. One of the main suggestions for the future researches is to do this research again during COVID-19 crisis because travelers motives and preferences are different now than they were when this research were made a year before coronavirus.

Izvorni jezik
Engleski

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