Naslov
Augmented Reality and Virtual Reality-Based Technology in Cultural Tourism

Autori
Garbin Praničević, Daniela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference / Pejić Bach, Mirjana - Zagreb : IRENET, Udruga za promicanje istraživanja i inovacija u ekonomiji, 2021, 314-322

Skup
ENTerprise REsearch InNOVAtion Conference (ENTRENOVA )

Mjesto i datum
Online, 09.09.2021. - 10.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
AR and VR based technology, cultural tourism, sustainable principles, practice issues

Sažetak
The paper intends to scrutinize the effects of augmented (AR) reality and virtual reality (VR) technology implementation in cultural tourism. Therefore, the paper explored and presented the following: (i) AR, and VR (AR/VR) based technology concept in general, (ii) AR/VR technologies application in cultural tourism with an emphasis on their potential to protect cultural heritage ; (iii) the overview of AR/VR presence in cultural tourism in the 27 European Union countries (EU-27). In the discussion part, besides empirical results based on the EU-27 desk research, AR/VR technologies in cultural tourism are additionally reconsidered from the aspect of climate change. In conclusion, what is encouraged is the application of AR/VR in cultural tourism due to the benefits AR and VR bring in terms of (i) delivering quite substantial content to their visitors any time from any place, (ii) reducing the negative impact of tourism on cultural heritage and (iii) developing related strategies based on more sustainable principles and concepts

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA