Naslov
THE ROLE OF CRISIS COMMUNICATION IN MAINTAINING BUSINESS CONTINUITY

Autori
Vuletić, Ante ; Jurčević , Marija ; Stanin, Areta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2021: International trade in a post COVID-19 world / Baković, Tomislav ; Naletina, Dora ; Petljak, Kristina - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2021, 197-213

ISBN
978-953-346-167-0

Skup
Trade Perspectives 2021: International trade in a post COVID-19 world = Perspektive trgovine 2021: Međunarodna trgovina u post-COVID 19 svijetu

Mjesto i datum
Zagreb, Hrvatska, 25.11.2021. - 26.11.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business continuity management, business continuity plan, crisis, crisis communication plan

Sažetak
Business continuity management is an important determinant of business success. Although crises have different causes and impacts, at the moment of the emergence of a crisis, a company needs to have a plan of business continuity ready because there is a limited time to react and handle the crisis successfully. Since discontinuity in any business can lead to devastating consequences and long-term financial problems, it is necessary to develop and implement a crisis communication plan that represents the basic reference point for communication towards the internal and external participants in the business. A successfully established communication channel enables the employees to adequately understand all conditions and threats. The goal of this paper is to define the role of crisis communication in maintaining business continuity. To achieve this objective, available secondary data were used, i.e., a comparative analysis of the case studies of Germanwings and Asiana Airlines was conducted.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA