Naslov
Modern labeling

Autori
Combeau, Bastien ; Bezulier, Loïc ; Bates, Irena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Zbornik radova, Printing & Design 2021 / Žiljak Gršić, Jana - Zagreb : FotoSoft (FS), 2021, 104-110

Skup
Međunarodni znanstveni skup Tiskarstvo & dizajn 2021

Mjesto i datum
Zagreb, Hrvatska, 09.06.2021. - 10.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
environmental friendly, label, modern, packaging, printing techniques

Sažetak
The label printing is done by printing the printing substrate on the opposite side, so that the label can be applied to the packaging. Printed labels are displayed on their packaging, bottles and other retail products to influence on the consumer. Labels promote the product, identify the product, and sometimes protect the product. Through the appearance and shape of the label it is possible to create a positive and negative impression of the product and the manufacturer. In this paper, four modern labeling techniques are presented. Advantages and disadvantages are exposed to provide a overview of each technique. A detailed analyze was also made concerning used substrates and, therefore, some environmental conclusions were necessary to position each technique in the current global context.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA