Naslov
Influence of wine color on wine selection and consumption

Autori
Hunjet, Anica ; Križan, Sandra ; Vuković, Dijana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the International Colour Association (AIC) Conference 2021 / - Milano : The International Colour Association (AIC), 2021, 1183-1188

ISBN
978-0-6484724-3-8

Skup
International Colour Association Conference (AIC 2021)

Mjesto i datum
Milano, Italija, 30.08.2021. - 03.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wine ; wine color ; decision making process ; consumer’s behavior

Sažetak
The paper titled The influence of wine color on wine selection and consumption is first addressed by a theory that seeks to familiarize the reader with the wine itself as a product. They will look at wine throughout history, learn about the way wine is made, the types of wine and how it is paired with food. The process of making a decision to buy wine will also be thoroughly considered. This is followed by an introduction to the color of the wine itself, which is the most recognizable feature of wine. Looking at the color of the wine, many factors can be discovered about the wine, such as the grape variety, its youth or age, origin, mode of vinification. The subject of this thesis is to determine consumer’s perceptions of wine, their preferences, and their buying and consumption behavior.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Psihologija

POVEZANOST RADA