Pregled bibliografske jedinice broj: 1153131
Internal Communication in a Cross-Cultural and Global Context
Internal Communication in a Cross-Cultural and Global Context // Current Trends and Issues in Internal Communication / Men L.R., Tkalac Verčič A. (ur.)., 2021. str. 223-240 doi:10.1007/978-3-030-78213-9_13
CROSBI ID: 1153131 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Internal Communication in a Cross-Cultural and Global Context
Autori
Tkalac Verčič, Ana ; Verčič, Dejan ; Krishnamurthy, Sriramesh
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Current Trends and Issues in Internal Communication
Urednik/ci
Men L.R., Tkalac Verčič A.
Izdavač
Palgrave Macmillan
Godina
2021
Raspon stranica
223-240
ISBN
978-3-030-78212-2
Ključne riječi
Culture and communication Cross-cultural communication Global internal communication Competencies for multicultural communication
Sažetak
For successful cross-cultural internal communication, it is important to develop cross-cultural competences as well as knowledge and skills designed for internal multicultural communication (Apud & Apud-Martinez, 2008). Therefore, in this chapter we explore the concept of culture within public relations and organizational communication and how it shapes global internal communication. We continue with a discussion on the effect that technologies have on global internal communication, as well as what the necessary competencies are for intercultural or multicultural communication. We finish the chapter with an account of the most important trends which will be affecting the future of internal communication in a cross-cultural and global context.
Izvorni jezik
Engleski
