Naslov
The Mediating Role of Major Sport Events in Visitors’ Satisfaction, Dissatisfaction, and Intention to Revisit a Destination

Autori
Škorić, Sanela ; Mikulić, Josip ; Barišić, Petra

Izvornik
Societies (2075-4698) 11 (2021), 3; 11030078, 14

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
sport events, intention to revisit destination, EuroBasket 2015, Zagreb, Croatia

Sažetak
Sport events represent a popular motive for travel and can bring a huge influx of visitors with multiple benefits for a destination. The purpose of this article is to analyze the effect of previous experience with the destination on future behavior in the form of intention to visit/revisit a des-tination, and to shed more light on the relationship between visitors’ satisfaction and their future revisit intentions, depending on their previous experience with a destination and sport event. The research setting was EuroBasket 2015, Zagreb, Croatia (EB), the biggest and the most important basketball competition of national teams in Europe. Face-to-face survey with visitors of each of 15 played games was conducted on site. In total 765 questionnaires were collected. For the purpose of this paper only foreign visitors (461 questionnaires) were included in analysis. Connection be-tween past experience and future intent to visit was tested with Pearson Chi- square, and differences in satisfaction levels using t-test for independent samples. In the next step of the analysis, we performed an analysis of impact-asymmetry (IA) and impact-range (IR). The necessary input data is obtained through an OLS regression model with binary-coded dummy variables. The results showed that repeat visitors are more likely to express intention to revisit a destination than first time visitors, but the level of total satisfaction with EB is the same for both groups (first-time visitors and repeat visitors). The most influential event attributes for overall satisfaction are Organization of EB in general, Layout of the arena and Preparation of the town for the event. The study expanded the theoretical understanding of the visitors’ satisfaction with sport event at-tributes, as well their intention to revisit a destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA