Naslov
Competence of employees in tourism in the transition from the economy of service to the economy of experience

Autori
Vuković, Dijana ; Globočnik Žunac, Ana ; Martinčević, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development, 73rd International Scientific Conference on Economic and Social Development "Sustainable Tourism in Post-pandemic World" : Book of Proceedings / Baracskai, Zoltan ; Vukovic, Dijana ; Janjusevic, Jelena - Varaždin : VADEA ; Sveučilište Sjever, 2021, 1-8

Skup
73rd International Scientific Conference on Economic and Social Development: Sustainable Tourism in Post-pandemic World

Mjesto i datum
Dubrovnik, Hrvatska, 21.10.2021. - 22.10.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
experience ; economics of experience ; impact on experience ; retail ; sales result

Sažetak
Experiences in tourism have a high value for consumers and demands for them are on the rise. Consumers in tourism are therefore willing to pay a high price for experiences. However, competition in the tourism market is also on the rise which requires innovation in new tourism experience products in order for the destination to remain competitive. That is why it is crucial for destinations to build and offer experiences in the right way. A tourist destination that recognizes the potentials of the experience economy will gain a competitive advantage and profit as opposed to those that do not offer the experience. An experience is the creation of a story, theme, or anything that can represent an experience, and it often varies from person to person. This paper lists some forms of influence on the tourist experience in the selected tourist destination, such as: arrangement and presentation of the destination, size and choice of tourist products, prices, product brands, staff employed in tourism, atmosphere within the destination, rituals, population and their legends and events. The economy of experience is the search for unique experiences that change life, experience and feelings beyond the ordinary, everyday ones.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA