Pregled bibliografske jedinice broj: 1152025
The role and signifance of color when choosing cars
The role and signifance of color when choosing cars // Proceedings of the International Colour Association (AIC) Conference 2021 / Rizzi Alessandro, Rossi Maurizio (ur.).
Milano: International Colour Association (AIC), 2021. str. 1189-1193 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1152025 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The role and signifance of color when choosing cars
Autori
Mandić, Lidija ; Strgar Kurečić, Maja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the International Colour Association (AIC) Conference 2021
/ Rizzi Alessandro, Rossi Maurizio - Milano : International Colour Association (AIC), 2021, 1189-1193
ISBN
978-0-6484724-3-8
Skup
International Colour Association Conference (AIC 2021)
Mjesto i datum
Milano, Italija, 30.08.2021. - 03.09.2021
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
color, car, color experience
Sažetak
The research was conducted in two steps ; an online survey to determine how people choose color for car and whether they are willing to allocate more financial resources to get the desired color. The second part of the research was carried out at certain traffic locations of the city of Zagreb where it was examined which colors of cars were most presented. The results obtained in the online survey as well as collected data were compared with the research carried out by BASF, analyzing the color distribution on the European car market The results coincide with the study conducted by BASF, black, white and gay are the dominant colors.
Izvorni jezik
Engleski
Znanstvena područja
Grafička tehnologija
POVEZANOST RADA
Ustanove:
Grafički fakultet, Zagreb
