Naslov
Važnost unutarnjega marketinga pri upravljanju ljudskim potencijalima u hotelskoj industriji na primjeru Marriott grupacije hotela
(The importance of internal marketing in human resources management in hotel industry on the example of Marriott hotel group)

Autori
Glibota, Ivona ; Glibota, Filip

Izvornik
Zbornik radova Međimurskog veleučilišta u Čakovcu (1847-702X) 12 (2021), 1; 41-45

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
Unutarnji marketing ; Marriott International ; obrazovanje i edukacija ; Le Meridien Lav

Sažetak
A system of constant change where technology and science are constantly evolving leads to the need for continuous improvement of human resources. Once learned and acquired knowledge and skills are not enough, but there is a growing need for further education of employees and their process of continuous improvement of already acquired knowledge and skills, which leads the hotel company to a competitive advantage. But just as it is important for a hotel company to gain a competitive advantage in the market, the essential item is to invest in the very quality of service provided by employees. The highest quality and best services come from hotel companies that invest in their human resources, where employees are trained and educated to the highest level of business. This paper, in addition to explaining in more detail the importance of education and investment in employees and why a special group of hotels "Marriott", which includes the hotel "Le Meridien Lav in Split", will explain the importance of internal marketing and its application in human resource management in the hotel industry.

Izvorni jezik
Hrvatski

Znanstvena područja
Ekonomija

POVEZANOST RADA