Naslov
Sustainable Business Model Development

Autori
Marković, Goran ; Tomičić Furjan, Martina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 44th International Convention on Information and Communication Technology, Electronics and Microelectronics MIPRO 2021 / Karolj, Skala - Opatija : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2021, 1631-1636

Skup
44th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO 2021)

Mjesto i datum
Opatija, Hrvatska, 27.09.2021. - 01.10.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business model canvas, strategic planning, SWOT, ERA model, metamodels

Sažetak
Velocity and intensity in business surroundings are continuously accelerating and it is no longer possible, as it used to be, to plan linearly and make strategic decisions. Instead, it is necessary to adapt to more agile planning methods and evaluations of market opportunities. For the last couple of years, the method of Business model canvas has become vastly popular, especially in the start-up community. However, this method at its essence does not take account for strategic positions, meaning it doesn’t consider analysis of the competitors and their offers, which make it unsuited for already established companies - incumbents. For these reasons this paper isbased on the idea that the classical method of strategic planning should be merged with the Business model canvas method to achieve the most out of both approaches. The suggested new method is being developed step by step, through recognition of individual metamodels and afterwards their synthesis, across shared elements, to a completely new method. To prove this new method works and assure its dynamic aspect, a demonstrational prototype in MS Access tool has been created.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA