Pregled bibliografske jedinice broj: 1149045
Socially responsible marketing in the "new normal"
Socially responsible marketing in the "new normal" // SIXTH INTERNATIONAL SCIENTIFIC-BUSINESS CONFERENCE LIMEN 2020 ; Leadership, Innovation, Management and Economics: Integrated Politics of Research, CONFERENCE PROCEEDINGS / Vuk, Bevanda (ur.).
Beograd: Association of Economists and Managers of the Balkans - Udekom Balkans, 2021. str. 285-291 doi:10.31410/limen.2020.285 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1149045 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Socially responsible marketing in the "new normal"
Autori
Guzovski, Marina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
SIXTH INTERNATIONAL SCIENTIFIC-BUSINESS CONFERENCE LIMEN 2020 ; Leadership, Innovation, Management and Economics: Integrated Politics of Research, CONFERENCE PROCEEDINGS
/ Vuk, Bevanda - Beograd : Association of Economists and Managers of the Balkans - Udekom Balkans, 2021, 285-291
ISBN
978-86-80194-39-4
Skup
6th International Scientific-Business Conference LIMEN 2020
Mjesto i datum
Beograd, Srbija, 26.11.2020
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Responsible behaviour, Social responsibility, Marketing communication, “New normal”.
Sažetak
Given the fact that we are in a time of uncertainty, when we cannot predict how a coronavirus-induced pandemic will affect community life, socially responsible behaviour as well as the impact of socially responsible marketing come to the fore in particular. The goal of socially responsible marketing is to educate and take actions that will positively affect the change of behaviour, and all participants from business entities to individuals must be aware of their responsible behaviour towards themselves and others in order to improve well-being and benefit the society we live in. The paper presents models of socially responsible marketing communication in the "new normal" as well as their impact on raising awareness of responsible behaviour and the adoption of new habits among consumers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
