Naslov
THE CUSTOMER AND ENTREPRENEURIAL BEHAVIOR TOWARDS THE COLLABORATIVE ECONOMY IN THE EUROPEAN UNION

Autori
Unukić, Ivana ; Turjak, Sofija ; Rašić, Juraj

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development. 72nd International Scientific Conference on Economic and Social Development Development - "Digital Transformation and Business". Book of Proceedings / Zavrl, Irena ; Vukovic, Dijana ; Cerovic, Ljerka - Varaždin : VADEA ; Sveučilište Sjever ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale Mohammed V University in Rabat, 2021, 173-185

Skup
72nd International Scientific Conference on Economic and Social Development

Mjesto i datum
Varaždin, Hrvatska, 30.09.2021. - 01.10.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Recenziran

Ključne riječi
collaborative economy ; consumers ; entrepreneurs ; services

Sažetak
In recent years, the collaborative economy has emerged, and it is now used across the world. The collaborative economy covers a wide range of sectors, is rapidly developing in the European Union, and simultaneously represents new opportunities for both consumers and entrepreneurs. However, there are rules and obligations that need to be accepted. In June 2016, the EU provided clarity on applicable EU rules and policy recommendations to help consumers and businesses benefit from new business models that will influence the collaborative economy development. It is essential to find the balance between new service providers and existing market operators, support the development of the latest and current services, and protect all market participants in a new environment. The collaborative economy creates more choices and lower prices for consumers, and it creates more opportunities for entrepreneurs by giving them a chance to offer services either on an occasional basis or professionally, contributing to growth and jobs in Europe. This paper’s main objective is to analyze customer and entrepreneurial behavior towards using collaborative platforms, which are the product of the collaborative economy. Moreover, to analyze the consumption of the EU’s collaborative economy the authors will examine the Eurobarometer survey Flash Eurobarometer 438 and 467 with 14050 and 26544 respondents, respectively, from 28 countries in the EU. Univariate and bivariate statistical methods will be used to represent the results of the conducted analysis.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA