Naslov
The application of multimedia and web 2.0 technologies in communicating and interpreting a cultural tourism product

Autori
Bosnić, Irena ; Vidak, Ivana ; Kovačević, Martina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 72nd International Scientific Conference on Economic and Social Development Development – "Digital Transformation and Business" / Zavrl, Irena ; Vukovic, Dijana ; Cerovic, Ljerka - Varaždin : Varazdin Development and Entrepreneurship Agency and University North in cooperation with Faculty of Management University of Warsaw Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2021, 157-166

Skup
72nd International Scientific Conference on Economic and Social Development

Mjesto i datum
Varaždin, Hrvatska, 30.09.2021. - 01.10.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
multimedia, Web 2.0. technologies, cultural tourism, museums

Sažetak
The purpose of this paper is to determine the extent to which museums as cultural institutions in the Republic of Croatia apply digital technologies and multimedia content for the interpretation of their museum material and the creation of new cultural and tourist experiences, but also the level of Web 2.0. technologies in presenting the same and communicating with visitors. Several methods of scientific research have been applied in the processing of the described problems, especially the method of documentation analysis, the inductive-deductive method, the method of analysis and synthesis, and the method of description and compilation. Questionnaires have been applied as a method for determining the factual situation, as well as insight and analysis of the available documentation on the websites of all museums registered in the Register of Public and Private Museums in the Republic of Croatia. The research found that almost all museums use their own websites to they present their offer. To be able to enhance their communication with their visitors, the museums also have a profile on at least one social network The awareness of the benefits of multimedia and its positive effects on the visitors is one of the reasons why museums use them to interpret their permanent exhibitions and through them convey their messages to the public, despite the fact that the web sites themselves contain somewhat less multimedia content. The aim is to enrich the visitors’ experience by creating unique events, to attract guests, to provide information about the museum as well as for educational purposes. In addition to the positive effects of multimedia and web 2.0 applications technologies, museums are also aware of its negative aspects, such as the lack of social contact, the possible rejection of visitors who are reluctant to use digital technologies and the distraction from the real exhibit

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

POVEZANOST RADA