Naslov
ARHKONTUR- Handbook on Archaeological Tourism Interpretation

Autori
Klarić, Vlasta ; Kušan-Špalj, Dora ; Keča, Ksenija

Ostali urednici
Keča, Ksenija

Vrsta, podvrsta i kategorija knjige
Autorske knjige, prirucnik, ostalo

Izdavač
Libertas međunarodno sveučilište

Grad
Zagreb

Godina
2021

Stranica
202

ISBN
978-953-8061-16-5

Ključne riječi
archaeology, cultural tourism, tourism interpretation, tourist guides

Sažetak
The contemporary international market, oriented towards the super-segmentation of cultural tourism niches, requires sophisticated interpretation and presentation of heritage through tourist guiding including elements of conceptual planning and participatory activities. This has been confirmed by the number of visitors to archaeological sites in competing countries, a number that is growing year by year, ranging from 11 to 38 million visitors in the Mediterranean countries. The task of this handbook is to raise awareness of the value of archaeological and cultural heritage in Croatia, which has been generating up to 5 million visitors a year at the national level in recent years. The handbook should contribute to the visibility of valuable heritage through high quality interpretation, presentation and promotion, with a key role played by specialist educational programmes and training for tourist guides, to develop their key knowledge of the array of archaeological heritage and archaeological destinations. Profiling specialist guiding services for conceptually designed cultural and archaeological tourism products will help national and foreign tour operators and agencies who are interested in creating new programmes and packages related to archaeological destinations. According to the Tourism Development Strategy of the Republic of Croatia until 2020, Croatia has huge creative potential related to cultural heritage, and this underlines the long-term need for experts in targeted and professional interpretation in tourism, tailored to specific users, as part of the provision of specialist tourism management services. By developing new models for the education of tourist guides, this handbook should contribute to the sustainability and importance of archaeological heritage and the transformation of innovative ideas into products and services that create growth and jobs, through the application and use of archaeological research, and the implementation of new knowledge and skills in the tourism profession. This handbook has been written precisely for this new, necessary model of education for tourist guides. The purpose of the book is to help end users (tourist guides) and other tourism entities (travel agencies, destination management companies and tour operators) recognize the importance and role of tourism at the national and international level, to learn how to apply tourism product planning skills, and to manage tourist audiences. Furthermore, it is necessary to develop interpretation and communication skills in an appropriate way, as well as as skills in participation and quality interaction with stakeholders in tourist destinations, in order to create an appropriate range of services provided by tourist guides at targeted archaeological attractions, and a unique approach based on the demand and the specific archaeological heritage.

Izvorni jezik
Engleski

POVEZANOST RADA