Naslov
Quality Marketing Tool in Defining an Organizations Strategy

Autori
Mencer, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Globalization, Transformation, and Quality of Life:The Proceedings of the 8th International Conference on Marketing and Development / Shultz II, Clifford J. ; Rahtz, Don R. ; Speece, Mark - Bangkok : International Society of Marketing and Development, 2003, 366-381

Skup
Globalization, Transformation, and Quality of Life-8th International Conference on Marketing and Development

Mjesto i datum
Bangkok, Tajland, 04.01.2003. - 07.01.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
quality management systems; marketing; strategic quality management; ISO standards

Sažetak
In all sectors of national economies all over the world, the most common words last years were quality, marketing and strategy. Nothing strange! Why? In the last decade numerous companies from countries in transition have been trying to reach technological and organizational level which would allow them to develop business activities with companies from developed world. At the same time, business communication between different companies of the developed world should be constantly improving, as a condition and a consequence of a more rational use of the available resources. Quality management system contributes to it.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA