Pregled bibliografske jedinice broj: 1144254
NEW LAW ON TOURIST BOARDS AND PROMOTION OF CROATIAN TOURISM IN FUNCTION OF TOURISM DEVELOPMENT OF THE SLAVONIAN POSAVINA
NEW LAW ON TOURIST BOARDS AND PROMOTION OF CROATIAN TOURISM IN FUNCTION OF TOURISM DEVELOPMENT OF THE SLAVONIAN POSAVINA // 9th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT / Leko Šimić, Mirna ; Crnković, Boris (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020. str. 291-303 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
NEW LAW ON TOURIST BOARDS AND PROMOTION OF
CROATIAN TOURISM IN FUNCTION OF TOURISM
DEVELOPMENT OF THE SLAVONIAN POSAVINA
Autori
Lončarić, Biljana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
9th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT
/ Leko Šimić, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020, 291-303
Skup
9th International Scientific Symposium Region, Entrepreneurship, Development 2020 (RED 2020)
Mjesto i datum
Osijek, Hrvatska, 04.06.2020. - 05.06.2020
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourist destination ; consensual association ; My beautiful Slavonia near the Sava ; marketing activities
(tourist destination ; consensual association ; My beautiful Slavonia near the Sava ; marketing activities.)
Sažetak
The new Law on Tourist Boards and Promotion of Croatian Tourism, which came into force on January, 1, 2020, prescribes the possibility of associating among local and regional tourist boards and local self-government units, if no tourist board has been established for the area of the local self-government unit, that by signing mutual interest agreements, with the aim of joint development of the tourist product and promotion of the destination. Following this, representatives of three tourist boards and mayors of seventeen municipalities that have settlements in the Slavonian Posavina area, and are currently networked in the tourist destination "My beautiful Slavonia near the Sava", have prepared a new cooperation agreement in accordance with the guidelines of the Croatian Ministry of Tourism, so that, after verification the agreement by the Ministry, could also use funds from the Croatian National Tourist Board Fund for joint tourist boards/local self-government units to realize joint marketing activities. The primary research conducted among the signatories of the agreement in the form of a questionnaire aimed to identify the promotional activities of the Destination, which, in the opinion of the respondents, should be financed by the Croatian National Tourist Board. The results of the research will assist the tourist boards and local self-government units in the Destination in planning the tourist development of individual cities and municipalities in the Destination, especially in the sense of a more realistic view of possible sources of financing of tourism projects.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
