Naslov
Metonymy in multimodal contexts

Autori
Brdar-Szabó, Rita ; Brdar, Mario

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, prošireni sažetak, ostalo

Izvornik
Book of abstracts: 5th International Conference on FIGURATIVE THOUGHT AND LANGUAGE / Bagasheva, Alexandra - Sofija, 2020, 7-9

Skup
5th International Conference on Figurative Thought and Language (FTL5)

Mjesto i datum
Sofija, Bugarska; online, 29.10.2020. - 31.10.2020

Vrsta sudjelovanja
Plenarno

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
metonymy ; multimidality ; visual metonymy ; multimodal metonymy ; multimodal metaphor

Sažetak
Recent years have seen intensification of the cognitive linguistic research on metonymy, but it is still less well understood than one might wish for. What appears to be emerging from this surge of interest in conceptual metonymy seems to indicate that its role in structuring human thought, behaviour, including linguistic behaviour, is no less central than that of conceptual metaphor. At the same time, we note that the research into metonymy diversifies in the sense that it now moves beyond the traditional boundaries of purely verbal metonymy, i.e. conceptual metonymy realized only linguistically (cf. Panther 2005). There is a growing body of literature dealing with pictorial metonymy (cf. Forceville 2009, Littlemore 2015, Littlemore & Tagg 2018 ; Pérez-Sobrino 2016, 2017), metonymy in film (Forceville 2009 ; Urios-Aparisi 2010), and with metonymy in signed languages (Wilcox, Wilcox & Jarque 2003) and gestures (Mittelberg 2019 ; Mittelberg & Waugh 2009, 2014). However, there are still a number of important open questions relating to non-verbal metonymies. One of these issues is the nature of metonymies that transcend or do not appear in spoken/written language. More specifically, we should clarify the issue of whether there exist genuine multimodal (or polysemiotic) metonymies, parallel to multimodal metaphors. This means that we should examine various types of shifts across modalities, and check the metonymic sources, vehicles and targets involved. The answer to the above question is, somewhat surprisingly, at the same time negative and positive. Taking into consideration their essence and the way that metonymies are defined, it is clear that, strictly speaking there could be no multimodal metonymies of the simplest kind. However, multimodality is possible in the case of complex metonymies. In many cases metonymies appear in multiple tiers, i.e. stacked over each other in such a way that the metonymic target concept of one is at the same time the metonymic source concept for another metonymy at a superimposed tier. In addition to this, we often find parallel combinations of modalities, with or without interaction with metaphors, such that one modality helps activate the shift from the source to the target in another modality. The results of these processes that unsurprisingly leave the impression of novelty and creativity are regularly put to very effective uses, even leading to hyperbolic and/or ironic effects. References Forceville, Charles 2009. Metonymy in visual and audiovisual discourse. In The World Told and the World Shown. Multisemiotic Issues, edited by Eija Ventola, and Arsenio Jesús Moya Guijarro, 56–74. London: Palgrave Macmillan. Littlemore, Jeannette. 2015. Metonymy: Hidden Shortcuts in Language, Thought and Communication. Cambridge: Cambridge University Press. Littlemore, Jeannette, & Tagg, Caroline (2018). Metonymy and text messaging: a framework for understanding creative uses of metonymy. Applied Linguistics, 39, 481–507. Mittelberg, Irene. 2019. Visuo-kinetic signs are inherently metonymic: How embodied metonymy motivates forms, functions, and schematic patterns in gesture. Frontiers in Psychology 10: article No. 254 [open access, www.frontiersin.org, accessed on 16th Oct. 2019] doi: 10.3389/fpsyg.2019.00254 Mittelberg, Irene, & Linda R. Waugh. 2009. Metonymy first, metaphor second: A cognitive-semiotic approach to multimodal figures of thought in co-speech gesture. In Multimodal Metaphor, edited by Charles Forceville, and Eduardo Urios-Aparisi, 2009b, 329–356. Berlin: Mouton de Gruyter. Mittelberg, Irene, &Linda R. Waugh. 2014. Gestures and metonymy. In Body – Language – Communication. An International Handbook on Multimodality in Human Interaction, vol. 2, edited by Cornelia Müller, Alan Cienki, Ellen Fricke, Silva H. Ladewig, David McNeill, and Jana Bressem, 1747–1766. Berlin: De Gruyter Mouton. Panther, Klaus-Uwe. 2005. Metonymy inside and outside language. In: Adam Makkai, William J. Sullivan, & Arle R. Lommel, eds. LACUS Forum XXXI: Interconnections (pp. 15–32). Houston, TX: The Linguistic Association of Canada and the United States. Pérez-Sobrino, Paula (2016). Multimodal metaphor and metonymy in advertising: a corpus-based account. Metaphor and Symbol, 31(2), 73–90. https://doi.org/10.1080/10926488.2016.1150759 Pérez-Sobrino, Paula (2017). Multimodal metaphor and metonymy in advertising. Amsterdam ; Philadelphia: John Benjamins Publishing Company. Urios-Aparisi, Eduardo (2010). The body of love in Almodóvar’s cinema: Metaphor and metonymy of the body and body parts. Metaphor and Symbol, 25(3), 181-203. Wilcox, Sherman W., Phyllis Perrin ; Jarque, Maria Josep. (2003). Mappings in conceptual space: Metonymy, metaphor, and iconicity in two signed languages. Jezikoslovlje, 4(1), 139-156.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

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