Naslov
Obesity prevention as an investment in human capital – state and perspectives in Eastern Croatia
(Obesity prevention as an investment in human capital – state and perspectives in Eastern Croatia)

Autori
Odobaša, Rajko ; Banjari, Ines

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Gospodarstvo Istočne Hrvatske / Mašek, Anka ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2018, 360-370

Skup
Gospodarstvo Istočne Hrvatske

Mjesto i datum
Osijek, Hrvatska, 24.05.2018. - 26.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
human capital ; investment, obesity ; pub lic health ; sector-specific measure

Sažetak
Human capital is a part of the capital of an organization based on education, skills, abilities and experience of its employees. Broadly, human capital encompasses for example, employee’s health, which is the foundation of organization's stability, efficiency and competitiveness. Investment in human capital means expenditure on health, education and social services in general and in its narrow sense. Human capital in vestment increases productivity and competitive advantage of an organization, manifested through additional inco me and higher profitability. Besides companies, individuals and society gain return of investment in human capital. Employees benefit from higher net earnings and other non-cash be nefits. Society benefit s from increased size of the economically active population, tax revenue growth, savings on social transfers, greater inclusiveness of democratic processes, etc. Obesity is the greatest threat of the 21 st century. The burden of obesity is immense and includes numerous life-long health, social, and economic consequences that are extended far beyond theBindividual level. Worldwide prevalence says that 1.9 billion or 39% of adults are overweight, andB650 million or 13% are obese. Besides excess healthBcare expenditure, obesity leads to lostBproductivity and foregone economic growth due to sick leave, lower productivity at work, mortalityBand permanent disability. Human capital is an important factor in individual, firm and natiBonal economic growth. Therefore, Binvesting in health is the basis for economic progress of a nation. In Croatia 38.1% of population is overweight and 20.3% are obese, with significant regional differences. The aim of the paper is to analyse the impact of high obesity rates in Easter n Croatia on human capital. A number of sector- specific measures are proposed to facilitate more effective obesity prevention measures that will consequently result in improvements in human capital and economic growth.

Izvorni jezik
Engleski

Znanstvena područja
Prehrambena tehnologija, Nutricionizam, Ekonomija

POVEZANOST RADA