Pregled bibliografske jedinice broj: 1133996
The Application of the Law of Anomalous Numbers on Global Food Prices in Examining Psychological Pricing Strategies
The Application of the Law of Anomalous Numbers on Global Food Prices in Examining Psychological Pricing Strategies // Journal of international food & agribusiness marketing, 33 (2021), 3; 305-320 doi:10.1080/08974438.2020.1796880 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1133996 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Application of the Law of Anomalous Numbers on Global Food Prices in Examining Psychological Pricing Strategies
Autori
Jošić, Hrvoje ; Žmuk, Berislav
Izvornik
Journal of international food & agribusiness marketing (0897-4438) 33
(2021), 3;
305-320
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Benford’s Law ; first and last digit ; food prices ; psychological pricing ; symbolic meanings
Sažetak
The goal of this paper is to present a new approach to examining psychological pricing strategies using the law of anomalous numbers on the global food prices database. Benford’s Law distribution is used in order to see whether first price digits follow Benford’s Law. On top of that, the discrete uniform distribution is used to examine whether the last digit and the last two digits of a price have the same frequency of occurrence or whether there are indications that there are symbolic meanings to price endings. The results of the analysis showed that the global food price digits distribution does not follow the chosen distributions.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Scopus
