Naslov
CULTURAL ASPECTS IN BUSINESS ENGLISH

Autori
Špiljak, Višnja

Izvornik
Acta turistica nova (1846-4394) Vol. 1. No. 1. (2007); 87-98

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
business english ; culture ; business culture ; business communication ; genres

Sažetak
Business culture is becoming global and more uniform. On the international market, where English is the main instrument of communication, this culture is basically Anglo- Saxon. The business or communication skills needed by participants on the international market also follow global, uniform patterns, which are basically Anglo-Saxon. Therefore, the written and oral forms of this communication (negotiations, meetings, presentations, business correspondence…) follow set models, known as “genres” in applied linguistics. The levels of politeness are also modelled, and are achieved by using appropriate structures, phrases, style and tone. This paper focuses on the cultural component in international business English and discusses how to help students adopt it at the tertiary level of education.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA