Naslov
The way of politics: exploring POLITICS IS JOURNEY metaphor in Croatian election campaigns

Autori
Kostanjevac, Domagoj ; Kružić, Barbara

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
TABU Dag 2021 - Program booklet / - Groningen, 2021, 140-140

Skup
41st TABU Dag 2021 - an international linguistics conference

Mjesto i datum
Groningen, Nizozemska, 10.06.2021. - 11.06.2021

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
conceptual metaphor, elections, JOURNEY metaphor

Sažetak
Politicians often use metaphors to convey their intentions and goals. Musolff (2004) emphasizes the use of metaphors in political discourse because they are a part of the social domain which is perceived metaphorically. The aim of this study is to provide a qualitative analysis of the POLITICS IS JOURNEY metaphor in political discourse. Politicians find the journey schema rhetorically attractive because they can create a scenario and "represent themselves as guides, their policies as maps and their supporters as fellow traveling companions" (Charteris-Black, 2011, p. 47). This study observes the JOURNEY metaphor in the Croatian parliamentary elections campaigns in 2016 and 2020 in thematically coherent online articles. The research questions include whether the exploitation of POLITICS IS JOURNEY and its submetaphors has changed between the two elections, if there are any different mappings used in 2020 elections, and the possible effects of this metaphor and its submetaphors. The study applies Conceptual Metaphor Theory on restricted data set. The stages of analysis are: identification of metaphorical expressions using MIP method (Pragglejaz Group, 2007) and grouping these metaphorical expressions across their specific submetaphors of POLITICS IS JOURNEY metaphor. The analysis of the data from 2016 and 2020 indicates the use of various means of transport in conceptualizing specific concept in the domain of POLITICS as JOURNEY (e.g., ELECTION IS TRAIN JOURNEY in 2016, POLITICAL STABILITY IS TRAVELING BY SEA/SHIP in 2020), and common use of submetaphor ELECTION IS JOURNEY in two specifications of source and target domain: ELECTION SUCCESS IS UP/FORWARD and ELECTION FAILURE IS DOWN/STOPPING. The analyzed data indicate that the general effect of the JOURNEY metaphor is expressing opinion of the sender (i.e., journalist) about the political situation, where all desired effects lead to a singular goal – to convince the recipient in the existence of certain political reality.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

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