Naslov
The importance of cross-functional cooperation for business growth on the example of a large agricultural enterprise

Autori
Galić, Matej ; Mrvica Mađarac, Sandra ; Horvat, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
RED 2021 / Leko Šimić, Mirna ; Crnković, Boris - Osijek, 2021, 728-743

Skup
10th International Scientific Symposium Region, Entrepreneurship, Development (RED 2021)

Mjesto i datum
Online, 17.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication ; development ; growth, industry ; new products
(communication ; development ; growth ; industry ; new products)

Sažetak
One of the main goals of the management of companies focused on production activities is the constant growth and development of the company and the emphasis is not necessarily on financial indicators. Some of the more important objectives include increasing the number of employees, introducing a new product line, greater employee education, and increased cooperation between functions. Traditional and agile management are often mentioned approaches that are applied in companies, and it is important to understand their theoretical framework in order for them to be adequately applied in business growth. Numerous economic theorists, in addition to emphasizing the importance of management, quality communication and process execution, also point out cross- functional knowledge and communication as vital in achieving the company's business goals. All functions within the company meet with an extremely dynamic economy and an environment in which they perform many day-to-day activities In this paper we will use the example of a large agricultural company to describe the cross- functional collaboration during the process of introducing and developing new labels or modifying existing labels for finished products that are exported to the foreign markets. The empirical research offers an overview of the current situation on quality and the level of cross- functional cooperation between employees working in procurement, sales, production, logistic department and warehouse operations. Based on that study, adequate measures and activities will be presented, which could improve communication between key teams for the development of new products at no additional cost. The ultimate goal of developing cooperation between various functions is the long-term improvement of the company's business operations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA