Naslov
Media industry transformation: Comparison management in Comcast and Netflix

Autori
Lozić, Joško

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development / Janjusevic, J. ; Taheri, B. ; Kozina, M. - Dubai : Heriot-Watt University, Varazdin Development and Entrepreneurship Agency and University North, 2021, 107-116

Skup
69th International Scientific Conference on Economic and Social Development – Sustainability and Post Covid World

Mjesto i datum
Dubai, Ujedinjeni Arapski Emirati, 03.06.2021

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Comcast ; media industry ; Netflix ; platform economy ; vertical integration

Sažetak
The aim of this paper is to compare the business performance of corporations from the "old" and "new" media industry during the Covid 19 pandemic. The model of the "old" or "new" media industry is defined according to the design and business model of the organization. Comcast Corporation is a vertically integrated corporation whose revenue base is cable television subscriptions. According to these characteristics, it belongs to the old media industries. Netflix is a streaming platform, and it generates basic revenue from subscribing to streaming video content. The streaming platform is part of the platform economy model and belongs to the new media industry. The analysis of the financial results of corporate operations and the analysis of subscribers' trends will compare the business performance of corporations during the Covid 19 pandemic. Postmodern and post-industrial society requires a significant change in managerial practices in the media industry.

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne društvene znanosti

POVEZANOST RADA