Naslov
The role of sophisticated technologies in managing heritage-based tourism events

Autori
Milohnić, Ines ; Drpić, Danijel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
RED 2021 X : 10th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna ; Crnković, Boris - Osijek : Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek, 2021, 836-850

Skup
10th International Scientific Symposium Region, Entrepreneurship, Development (RED 2021)

Mjesto i datum
Online, 17.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism events ; information technology ; tourism management ; heritage ; visitor satisfaction

Sažetak
Constant changes in tourism demand are affecting present-day tourism trends and how to compete in the tourism market. This paper examines the role and importance of information technology in providing information on tourism events and, in particular, the relationship between the manner in which information is obtained and visitor spending as well as event satisfaction. Empirical research was conducted using the survey method on a sample of 536 respondents/attendees during heritage-based tourism events that are of exceptional importance to Croatia’s tourism offering. These events are Đakovo Embroideries in Đakovo, Špancirfest in Varaždin, the Renaissance Festival in Koprivnica and the Rijeka Carnival in Rijeka. Data are presented using descriptive statistics and inferential statistics (Pearson’s correlation coefficient, the Chi-squared test and Levene’s test of equality of variances). Results indicate that the largest share of attendees obtained information about the tourism event via the Internet. The most important motivations to attend an event were curiosity and wanting to learn about a tourist destination’s culture and tradition. An analysis of tourist spending confirms that the spending of tourists in the tourist destination who obtained information via the Internet (World Wide Web and Social media) is considerably higher than that of tourists who obtained information from other sources. The satisfaction of the former with the event is very high. These findings confirm the importance of information technologies in designing, implementing and improving tourism offerings. The authors put forward guidelines to facilitate the successful integration of information technologies in managing future tourism events to ensure their competitiveness.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
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