Naslov
Entrepreneurial orientation, market orientation and business performance in croatian companies

Autori
Šokčević, Sandra ; Šlogar, Helena ; Jerin, Krešimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
RED 2021 X : 10th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021

Skup
10th International Scientific Symposium Region, Entrepreneurship, Development (RED 2021)

Mjesto i datum
Online, 17.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
entrepreneurial orientation ; market orientation ; business performance ; croatian companies

Sažetak
In recent decades, entrepreneurial orientation and market orientation have received much attention when researching strategic management literature. Many scholars agree that both orientations are crucial to increasing any company’s success in the marketplace. This paper aims to examine the relationship between entrepreneurial orientation (EO), market orientation (MO) and business performance (BP) on a sample of 158 Croatian export companies. The statistical methods of descriptive and correlation analyses were applied to process the collected data, and appropriate tests were used to examine the proposed hypotheses. The relationships between the components of entrepreneurial orientation, market orientation, demographic characteristics (such as a company’ age, size, export orientation, type of ownership) and business performance indicators were examined. Likewise, the importance that companies attach to the components of entrepreneurial and market orientation was also examined. The results indicate a significant relationship between entrepreneurial and market orientation and business performance. The research limitations are those related to the sample because only Croatian companies are included in the study. Future research should involve a more extensive sample survey in several countries to identify the similarities and differences in the relationships of entrepreneurial orientation, market orientation, and business performance. Another drawback is that the statistical set does not include micro-enterprises, so part of any future research could focus on the differences in entrepreneurial orientation and market orientation and their impact on micro- enterprises’ performance compared to larger enterprises. This research provides further evidence of the importance of entrepreneurial orientation and market orientation that needs to be strongly promoted and developed to allow companies to be more competitive in the international market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA