Naslov
EVALUATION OF THE CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION IN CROATIAN CONSTRUCTION SECTOR

Autori
Zovko, Mira ; Zovko, Vatroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
RED proceedings - 10th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT / Leko Šimić, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021, 343-353

Skup
10th International Scientific Symposium Region, Entrepreneurship, Development (RED 2021)

Mjesto i datum
Online, 17.06.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
građevinski otpad, korporativna društvena odgovornost, gospodarenje otpadom, održivi razvoj, hvratske županije
(Corporate Social Responsibility, construction waste, waste management, Sustainable Development Goals, Croatian counties.)

Sažetak
Through Corporate Social Responsibility (CSR) companies generate profit, take care of the environment they operate in, and create a positive impact on the society. However, there is an opinion that the CSR concept does not always achieve the right balance between the economic interests, social requirements and environmental issues. In order to investigate whether the trends in Croatian construction sector are in line with the CSR concept, this research explores relevant economic, social and environmental trends at the national and county level. From the economic perspective, data shows that construction sector plays important role at the national level as it makes almost 5% of Croatian GDP. This is significant for the economy of Croatian counties also, especially in the capital City of Zagreb. As a social development indicator, the share of employees from construction sector in total number of employees reveals similar situation, where the share is the highest in the City of Zagreb and the Split-Dalmatia County. Presented environmental data shows that the largest amounts of construction waste were processed in the Zadar County, the City of Zagreb and in the County of Istria. These economic, social and environmental issues imply that the introduction of CSR in sector is welcomed at every geographical scale. Based on the conducted analysis of the stakeholders and presented trends, this research proposes the evaluation framework for the CSR implementation, with relevant indicators. In a broader context of sustainability, Sustainable Development Goals (SDG) can be used as an overarching evaluation framework to shape, steer, communicate and report environmental goals and business activities. Therefore, this paper also provides recommendations for more sustainability transition of Croatian construction sector. In addition, this article argues that the principles of the CSR could support to reaching the EU27 target of 70% construction waste recovery, while strengthening profitability

Izvorni jezik
Engleski

Znanstvena područja
Biologija, Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA