Naslov
Social media and it`s impact on classical marketing channels of communication

Autori
Turkalj, Željko ; Vranešević, Tihomir ; Marušić, Tajana ;

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
14th Interdisciplinary Management Research. Proceedings. / - , 2018, 1225-1241

Skup
14th Interdisciplinary Management Research. Proceedings.

Mjesto i datum
Opatija, Hrvatska, 18.05.2018. - 20.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social media ; advertising ; influencers

Sažetak
It is remarkable how fast technology is developing in the last ten to fifteen years. Smartphones, tablets, smart TVs, smart houses, smart appliances, etc. It was almost unimaginable 15 years ago that we wouldn`t be able to live without mobile phones. The world as we know it completely changed when smartphones were invented, not to mention the Internet. What completely changed the way we interact is the development of social media, and how they became the most popular way of communicating privately and professionally. This article will try to determine how important social media really is today for companies and its brands. Is it making communication with consumers easier or harder, and is it making brands and consumers grow closer or pulling them apart? With social media also came the phenomenon of influencers. This article will also try to determine what is the "buzz" among marketing professionals about this topics, and what are their thoughts and recommendations how to successfully go digital as a brand.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA