Naslov
Presentation of urban marketing

Autori
Tolić, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic system of the European Union and Accession of the Bosnia and Herzegovina – Challenges and Policies Ahead / Kadrija, Hodžić ; Kandžija, Vinko - Mostar : European Communities, 2019, 168-186

ISBN
978-9926-8164-6-9

Skup
2nd International Conference Economic System of the European Union and Accession of Bosnia and Herzegovina: Challenges and Policies Ahead

Mjesto i datum
Mostar, Bosna i Hercegovina, 29.10.2018. - 30.10.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
urban marketing, public service, resources, citizen satisfaction, city

Sažetak
Today, cities under the conditions of globalization need an efficient marketing concept to survive in the conditions of international competition, to attract new investment, businesses, entrepreneurs, tourists, and even residents, and thus to realize the relevant regional, national or even international programs. In the last decade, the need for applying marketing concepts in cities and public service sectors (utility companies) has been shown to improve their efficiency and serviceability to the end user. Marketing is a process of planning and implementing ideas, products and services, determining their pricing, promotion, and distribution to achieve an exchange that meets the goals of individuals and organizations. Marketing is also defined as a social process through which through creating and exchanging goods and values with others - individuals and groups get what they need or what they want. Such definitions are primarily based on the concepts of needs, desires and demand as well as their satisfaction, product creation, exchange and market, marketing and marketing concepts. Urban Marketing is the basic instrument that cities are pushing out of a local battle to attract new economic and economic factors at regional, national and supranational levels, but also an instrument that enables more efficient use and reorganization of their own economic base, their own resources and the primary satisfaction of their citizens, because only the city, its political and administrative leadership that can do it, can in the future attract new factors into its environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA