Naslov
Collaborative Strategic View in Corporate Social Responsibility – Construction Industry Case

Autori
Lovrenčić Butković, Lana ; Tomšić, Dina ; Kaselj, Simona

Izvornik
Business systems research (1847-8344) 12 (2021), 1; 144-163

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
construction industry ; corporate social responsibility ; stakeholder engagement ; collaboration ; non-financial reporting

Sažetak
Background: The incorporation of corporate social responsibility (CSR) into business strategy of construction firms boosts their corporate reputation, while at the same time reduces the risk and the external pressure for minimizing a negative societal footprint. Objectives: The aim of this study is to determine the current state of CSR in the Croatian construction industry, in terms of knowing and practising, and to offer a collaborative strategic view as a viable CSR approach. Methods/Approach: A survey research among large Croatian construction companies regarding CSR in the context of collaboration with stakeholders was carried out and the results were analysed using the multidimensional unfolding procedure. Results: Results show that for the Croatian construction companies CSR activities are important, but they are not widely seen as a benefit to overall business strategies yet. Conclusions: Results of the research could be helpful to construction firms in the efficient and effective stakeholder engagement, as well as in the development of the calibrated CSR strategy.

Izvorni jezik
Engleski

Znanstvena područja
Građevinarstvo, Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA