Naslov
Learning from Yugoslav Tourism: between Arcadia and Pragmatism

Autori
Berc, Dafne ; Mrduljaš, Maroje ; Basauri, Luciano

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
European Architectural History Network Conference 2012 / - , 2012, 88-89

Skup
European Architectural History Network Conference 2012

Mjesto i datum
Bruxelles, Belgija, 31.05.2012. - 03.06.2012

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
modernism, tourist architecture, urban planning, socialism, ex-Yugoslavia

Sažetak
Since the 1950s the Yugoslav Adriatic coast became a popular tourist destination and one of the rare places where citizens from Western and Eastern Europe could freely meet in an affordable working class ‘Arcadia’. The rapid development of an economically deprived littoral was one of the strategic priorities of former Yugoslavia. For such purpose, an integral approach was conceptualized on the basis of complex spatial plans testing latest principles of urban and economic planning in accordance with principles of decentralization. Hotels and tourist resorts emerged as one of the most exciting investigative topics for architects, resulting in a quick evolution of architectural typologies and urban design concepts. The socio-economic system in socialist Yugoslavia went through numerous reforms and introduced a specific hybrid market and planning economy. These shifts demanded harmonizing market interests and public welfare while urban planning and architecture played a mediating role. As “defenders of public good”, using their influential position, architectural and urban planning disciplines played an essential role in the control of market-driven tourist developments. This Paper argues that planned tourism in Croatia during Yugoslavia was able to set in motion a dual process that on one hand lead to an important contribution to post WWII modernist architecture culture, and on the other built coherent and productive “lucrative landscapes”. Tourism was a fundamental modernizing device which introduced not only spatially well-articulated tourist resorts but contributed to the whole process of reconfiguration of built environments and fortification of local socio-urban dynamics, while tourist facilities became focal points of urbanization through their controlled distribution. The landscape arrangements, coastal infrastructure and programmatic offer of this legacy often constitute valuable resources of civic space for guests and local communities. Today, tourism industry still capitalizes on the recycles of tourism infrastructure largely developed during socialist Yugoslavia. A comparative analysis shows that the loss of integral planning principles and socio- political changes negatively affected the overall implementation of tourism, which is mostly less convincing than in socialism in matters of local coastal prosperity, natural preservation and spatial justice. Paper will focus on the specific, mostly positive “modernizing effect” of tourist facilities in socialist Yugoslavia through the investigation of evolution of modern urban and architectural concepts and their multifaceted influence on the littoral’s development, which has proven to be extremely vital and currently used.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam

POVEZANOST RADA