Pregled bibliografske jedinice broj: 1127840
Human-placed Relationship Factors and WOM Behaviours
Human-placed Relationship Factors and WOM Behaviours // New Challenges in Tourism Development / Golja, Tea ; Sergeevich Globov, Kiril (ur.).
Pula: Sveučilište Jurja Dobrile u Puli, 2020. str. 215-230
CROSBI ID: 1127840 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Human-placed Relationship Factors and WOM
Behaviours
Autori
Golja, Tea ; Šegota, Tina
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo
Knjiga
New Challenges in Tourism Development
Urednik/ci
Golja, Tea ; Sergeevich Globov, Kiril
Izdavač
Sveučilište Jurja Dobrile u Puli
Grad
Pula
Godina
2020
Raspon stranica
215-230
ISBN
978-953-8278-29-7
Ključne riječi
human-place relationship factors, word-of-mouth, local residents, destination branding
Sažetak
Word-of-mouth, as a strong marketing tool, is important in creating destination’s image but influencing tourism products’/experiences’ purchasing process as well. WOM is growing mostly for the growing importance and usage of social media and social networking. Although in the core of academic research for many decades, human-place relationship needs to be refocused to local residents due to their strong role in destination branding. This paper aims to bring into focus different human-place relationship factors, namely place attachment and self- congruity, and better understanding of how these two factors influence residents' word-of- mouth behaviours, which lead to positive destination image building and destination brand ambassadorship.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
