Naslov
Destination Management in Dubrovnik

Autori
Šuta, Josip ; Kužnin, Milena

Izvornik
Rithink (1848-5324) 5 (2016); 15-18

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
Tourism planning, sustainable tourism, tourism development.

Sažetak
Destination management is becoming a necessity for successful tourist destinations and sustainable planning. A survey of stakeholders investigated perception about the involvement, destination branding and decision-making procedures in the city of Dubrovnik in the Republic of Croatia. Results suggest that stakeholders perceive Dubrovnik as an upper-level cultural destination that should focus on its cultural heritage niche. The results were compared to the official 10 year strategic plan of Dubrovnik County, and the comparison shows a gap between priorities and perceptions of current wants in 2015, as opposed to those in 2011.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

POVEZANOST RADA