Naslov
Competitiveness as a determinant of market success

Autori
Bekić, Ivana ; Saračević, Nerma ; Križanović, Katica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Region, entrepreneurship, development / Leko Šimić, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020, 855-871

Skup
9th International Scientific Symposium Region, Entrepreneurship, Development 2020 (RED 2020)

Mjesto i datum
Osijek, Hrvatska, 04.06.2020. - 05.06.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
competitiveness ; superior results ; quantitative indicators and qualitative indicators of competitiveness

Sažetak
The competitiveness presupposes a constant process of competition in the market space. It observes through a micro and macroeconomic prism and quantitative and qualitative indicators. It is the determinant of entrepreneurial, economic and social success measured by superior business results. The measure of superiority of the result obtained depends on the environment, time and subjects of the observation. A superior result is generally considered as a superior financial performance. However, market success must also be seen through the relationship with consumers as a prerequisite for demand and thus market activity. An interactive relationship with consumers ensures a sustainable competitive advantage in a turbulent environment. The various measures of success reflect the interdisciplinarity of competitive theory, the interdependence of various competitive factors and the extent of their observation. The aim of this study is to investigate the perceptions of the management of growing enterprises of different national economies (Croatia, Bosnia and Herzegovina, Slovenia) on the indicators of competitiveness of enterprises. For this purpose a survey of the management of growing companies in Croatia, Bosnia and Herzegovina and Slovenia was conducted. Observing the perception of competitiveness in different conditions of the macroenvironment, we gained insight into the impact of the environment on entrepreneurial attitudes. It has been noted that cultural and historical determinants of the entrepreneurial context greatly influence the perception of competitiveness and related management activities.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA