Naslov
The Importance of the Visual in the Visual Rhetoric of Political Posters

Autori
Puljić, Gabrijela

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, ostalo

Skup
The Sixth „Rhetoric in Society” – Conference of the Rhetoric Society of Europe

Mjesto i datum
Norwich, Ujedinjeno Kraljevstvo, 03.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
visual argumentation, holistic concept, connotative code

Sažetak
The analysis in this paper was carried out on 29 posters made for the protest held in Croatia in summer of 2016. The stylistic and argumentation analysis gave four different categories of visuals on the posters. The reason these categories were made was to show how the poster, although it can be received as a message through holistic concept, also can be visualized in a bimodal way, which means that the individual elements are directing us towards holistic interpretation. It was also interesting to notice which figures will appear frequently in which category. On the posters with stronger visual elements there were a lot of metaphors, paraphrase and metonimy. Expectedly, on the posters with stronger verbal elements there were a lot of word plays. Word plays were also on the ones where visual and verbal were complimenting eachother alongside with paraphrase and metonimy. Metaphor and word plays were main figures on the ones where verbal and visual elements were repeated. Visual elements contribute in several ways in reading the argumentation: the necessity of the context to understand the poster as a holistic concept, reading through the connotative code and visual bimodality.

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne humanističke znanosti

POVEZANOST RADA