Naslov
Architecture of International Zagreb Fair Between East and West

Autori
Galjer, Jasna

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
Exporting Socialism, Making Business?

Mjesto i datum
Erkner, Njemačka, 21.06.2018. - 22.06.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
exhibition architecture, Cold War, Socialism, Yugoslavia, Zagreb Fair

Sažetak
The paper explores the International Zagreb Fair during the 50s and 60s in the context of “Cold War Modern.” As recent studies (among others ; Castillo, Devos, Scrivano etc.) have shown, the history of exhibitions expand far beyond disciplinary perspective of architectural or cultural history. The point of departure is the thesis that so- called Taw Modernism of the Khruschev era was marked by a contradiction in attempting to create an alternative modernism that differed from western capitalism, while it appropriated models and norms from the global western modernity (Crowley). In response to this, this paper focuses on the urban and architectural assembly of national and international pavilions built at Zagreb Trade Fair in the 1950s and 1960s as a representation of “soft power”. By comparing the “power of display” in competing achievements of participating nations, the aim is to shed light on the struggle for the supremacy at the Zagreb Fair as an example of cultural transmission and dialogue between then deeply divided East and West.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam, Povijest umjetnosti, Interdisciplinarne humanističke znanosti

POVEZANOST RADA