Naslov
Frašizni odnos: zadovoljstvo franšizanata
(FRANCHISE RELATIONSHIP: FRANCHISEES’ SATISFACTION)

Autori
Kavić, Zlatica ; Šercer, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Skup
X međunarodna konferencija Interdisciplinary Management Research

Mjesto i datum
Opatija, Hrvatska, 05.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
FRANCHISE RELATIONSHIP: FRANCHISEES’ SATISFACTION

Sažetak
Franchise as business method especially popular become in second half od 20th century (Khams, 2013., 78).Since than as a significant factor in business growth and lever of economic development attracts researches attention. In contest of franchise way of doing business, relation between franchisor and franchisee is crucial for success, not only for the individual member of franchise but for entire franchise system. Franchise relationship actually begins with meeting the needs of clients through cooperation of franchisor and franchisee. Each party is directly interesed in success of franchise. Th e element that varies franchise from most other forms of business is a symbiotic relationship of interdependence and confident of two legally different economic. In focus of this research is franchisee satisfaction as a aquire of the right of represenatation – contractor of the franchise agreement, franchisee as a member of distribution system and franchisee as individual that experience franchise as satisfaction for invested efforts, knowledge and money. Research uses scientifically verified questionnaire of four university teachers (Abdullah and other., 2008) satisfactory internal consistency (α = 0, 87). Questionnaire contains five dimensions of franchisees satisfaction: 1) social interaction, 2) service support, 3) financial, 4) assurance and 5) competence. Contains a total of 23 particles. Recearch is conducted between owners of the right of represenatation (dealers) and managers on the highest and middle level, employed in ten various automotive sales and service representative (ten different principals) in the area of Republic Croatia. After final analysis of the data obtained through the SPSS software package are discussed factors affecting the franchisee satisfaction. Also regression analysis indicates that the relationship between competitive position and its franchisee satisfaction shows meaningful, significant and consistent relationship.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA