Naslov
Theory of Postal Market Disruptive Innovation

Autori
Mostarac, Katarina ; Kavran, Zvonko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni

Knjiga
Exploring New Frontiers, Reshaping the Postal Industry

Urednik/ci
Osborn, Derek

Izdavač
Libri Publishing

Grad
Faringdon

Godina
2018

Raspon stranica
11-14

ISBN
978-1-911450-34-4

Ključne riječi
disruption, postal services

Sažetak
It is noticed today in the postal market, as well as in other markets where innovations are being introduced, the use of the term disruption (disruptive innovation or technology etc.). The word or phrase is quite catchy, easy to remember and becoming widely used in technologically driven industries. This especially refers to managers and marketing specialists needing to, in some way, introduce a new technology or service to gain acceptance by users. Disruption innovations are also being used and analysed in studies referring to postal market and services. However, academics that first came up with the term had different ideas. The term was first introduced as an effort to analyse and describe impact of new technologies on well established companies (incumbents). We feel that the term should be first explained as the original authors planned, then used when describing new technologies in the postal market. This is, of course, is under the assumption that an innovation indeed is disruptive.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

POVEZANOST RADA