Naslov
Farmers' wine fair: a case study

Autori
Kovačić Damir ; Radman, Marija

Izvornik
British Food Journal (0007-070X) 105 (2003), 3; 204-210

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
Croatia; wine; farmers’ fair; buying behaviour; wine image

Sažetak
The goal of this research is to empirically test one of the direct selling models &#8211 ; the farmers&#8217 ; fair. We examined how the fairs influence general recognition and improve image of wines produced on family farms in Croatia, and how they affect the sales and number of the buyers at the family farms. Two surveys were carried out, one with fair&#8217 ; s visitors (n=678) and the other with wine producers (n=47). The research results confirmed usefulness of the organisation of the Family Farm Wine Fair on the Croatian market. The recognition of the family farm wine has increased and the image of the these wines has improved on the local market. By participating at the wine fair the wine producers have enlarged the buyers tree and the wine sales at the farm.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija

POVEZANOST RADA