Naslov
Value Orientations of Croatian Youth as a Predictor in Taste of Television Genres

Autori
Krešimir Krolo ; Sven Marcelić ; Željka Tonković

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
EN-COMPASS-ING CULTURE(S) 8th mid-term conference of the European Sociological Association's Sociology of Culture research network (RN7)

Mjesto i datum
Helsinki, Finska, 10.03.2021. - 12.03.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
television preferences ; values ; cultural capital ; youth

Sažetak
Preferences in various television genres in the context of streamed content and production has been used to point to distinctions along the lines of cultural capital. However, there has not been extensive research on the relation of taste in TV genres with value orientations. Purpose of this presentation will be to explore this relation using data from the survey of representative sample of high school student in larger coastal cities in Croatia (N=2700). Theoretical framework in the research included Pierre Bourdieu's cultural capital theory, as well as theory of univores/omnivores from Peterson. Value orientation was discussed using Inglehart’s framework in order to explain distinctions in taste while hierarchal regression analysis was used to extrapolate relevant predictors of this difference. Results revealed that taste in TV content that falls into the categories of foreign fiction draws more cosmopolitan audience, while taste in TV content that includes production in domestic language along the lines of soap operas and reality shows, draws audience with more conservative and localized identity. Implications of the results will be discussed in the context of contemporary global spacial and ideological configurations as well as in the broader context of cultural capital theories.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

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