Pregled bibliografske jedinice broj: 1114240
Applying Multi Criteria Analysis in Evaluation of Distribution Channels
Applying Multi Criteria Analysis in Evaluation of Distribution Channels // Transformation of Transportation / Petrović, Marjana ; Novačko, Luka (ur.).
Cham: Springer, 2021. str. 105-122 doi:10.1007/978-3-030-66464-0_8 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1114240 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Applying Multi Criteria Analysis
in Evaluation of Distribution Channels
Autori
Brezović, Karla ; Stanković, Ratko ; Šafran, Mario ; Kolarić, Goran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Transformation of Transportation
/ Petrović, Marjana ; Novačko, Luka - Cham : Springer, 2021, 105-122
ISBN
978-3-030-66463-3
Skup
International Scientific Conference "The Science and Development of Transport" (ZIRP 2020): Transformation of Transportation
Mjesto i datum
Online, 29.09.2020. - 30.09.2020
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Distribution channels, Multi criteria analysis, AHP method, Evaluation
Sažetak
Optimal allocation of available distribution channels has major importance in distributing products to the market. Allocation is made against the relevant set of criteria that have different importance and according to the requirements of the products. For these reasons, a proper evaluation of the available distribution channels is crucial for effectiveness and efficiency of distribution of products. This paper outlines the possibilities of applying AHP Method of multi criteria analysis in evaluation of optional distribution channels, in distribution of confectionery products.
Izvorni jezik
Engleski
Znanstvena područja
Tehnologija prometa i transport
POVEZANOST RADA
Ustanove:
Fakultet prometnih znanosti, Zagreb
