Naslov
Vegan Activism on YouTube

Autori
Bradić, Marijeta

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
Philosophical and Scientific Aspects of Veganism

Mjesto i datum
Zagreb, Hrvatska, 29.05.2019. - 30.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
vegan activism, online activism, YouTube, vlogs, influencers

Sažetak
In this paper, I will present a preliminary overview of some prominent strategies for making vegan oriented video content on YouTube social media platform. Given the fact that YouTube is one of the richest and most dynamic social networks – it reaches a large audience and is listed as the second most used social network by internet users – it is not surprising that many activists are turning their attention to this particular platform in order to generate positive social impact. Additionaly, considering the fact that we are living in the age of so-called influencers, that YouTube videos are taking over the role of television and that some of the most influential vegan activists were also regular YouTube content creators (e.g. James Aspey, Melanie Joy, Gary Yourofsky), it is safe to say that this platform has a vital importance in spreading activistic messages. As such, it proves to be an interesting platform for observing and analyzing a variety of cultural phenomena.

Izvorni jezik
Engleski

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