Naslov
Employee Perspective: Connection between Internal Communication and Employee Engagement

Autori
Mulović, Ana ; Trbojević, Boška

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Communication Management Forum 2015, Reconciling the Traditional and Contemporary: The New Integrated Communication Proceedings / - Zagreb, 2015, 177-194

ISBN
978-953-58317-2-3

Skup
Communication Management Forum 2015, Reconciling the Traditional and Contemporary: The New Integrated Communication

Mjesto i datum
Zagreb, Hrvatska, 08.05.2015. - 09.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate marketing, corporate branding, internal marketing, internal branding, internal corporate communication, employee engagement

Sažetak
Employee engagement has emerged as potentially the most important topic in the business world of today. Employees cost their organizations between $292 and $355 billion annually when they are not engaged. Globally, there is a great deal of interest in the concepts of employee engagement and employee well-being. Organizations around the world aspire to have engaged employees and spend considerable resources to measure and improve employee engagement. Successful organizations engage employees and achieve their objectives through effective internal communication, and internal communication has been positioned as an important factor in achieving employee engagement. Scholars also reveal how internal branding influences employees’ brand loyalty and their willingness to remain with the brand. Furthermore, in previous studies, academics and practitioners emphasize the role of clear, consistent and continuous communication in building employee engagement.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA