Pregled bibliografske jedinice broj: 1112174
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia // Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration / Vrtiprah, Vesna ; Dragičević, Marija (ur.).
Dubrovnik: Sveučilište u Dubrovniku, 2017. str. 42-43 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 1112174 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Use of Functional Magnetic Resonance Imaging in
Marketing Research in Croatia
Autori
Vujičić, Maja ; Grbac, Bruno ; Mozetič, Vladimir
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration
/ Vrtiprah, Vesna ; Dragičević, Marija - Dubrovnik : Sveučilište u Dubrovniku, 2017, 42-43
ISBN
978-953-7153-43-4
Skup
25th CROMAR Congress: Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration
Mjesto i datum
Dubrovnik, Hrvatska, 08.06.2017. - 10.06.2017
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus
Sažetak
Thanks to development of technology and interdisciplinarity increasingly present in conducting research, new research methods have been developed in marketing. The purpose is to understand the way in which fMRI is used in marketing research.
Izvorni jezik
Engleski
