Naslov
APPLICATION OF ECOSERV MODEL IN SERVICE QUALITY MEASUREMENT: CASE STUDY OF NATIONAL PARKS IN CROATIA

Autori
Valčić, Iva ; Marković, Suzana ; Kljajić Šebrek, Jelena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
THE 6TH INTERNATIONAL SCIENTIFIC CONFERENCE ERAZ 2020 - Knowledge Based Sustainable Development SELECTED PAPERS / - , 2020, 109-117

Skup
6th International Scientific Conference ERAZ 2020: Knowledge Based Sustainable Development

Mjesto i datum
Beograd, Srbija, 21.05.2020. - 21.05.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ECOSERV, Service quality, Perceptions, Ecotourism, Factor analysis.

Sažetak
Service quality plays an important role in improving competitiveness across tourism sectors. In this context, there is a need to gain a better understanding of service quality in the growing segment of ecotourism. This study aims to measure service quality perceptions of visitors of Croatian national parks and identify its key dimensions by using a modified ECOSERV model. Data were collected using a self-administered questionnaire. Descriptive statistics and exploratory factor analysis were used to analyse the data. Six dimensions that seem to best explain perceived service quality in national parks were identified. The results of the study could be relevant for both academics and management active in the area of ecotourism and national parks.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA