Naslov
Croatian Wine Tourism from the Winery Perspective: The Case of the Grand CRO
(4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era)

Autori
Hanžek, Matea ; Sušić, Gordi

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
4th International Thematic Monograph - Modern Management Tools and Economy of Tourism Sector in Present Era

Urednik/ci
Bevanda, Vuk ; Štetić, Snežana

Izdavač
Udruženje ekonomista i menadžera Balkana (UDEKOM)

Grad
Beograd

Godina
2019

Raspon stranica
669-684

ISBN
978-86-80194-29-5

Ključne riječi
Wine Tourism, Winery, Croatia, Grand CRO

Sažetak
The paper focuses on importance on wine tourism and explores how Croatian premium small to medium-size wineries can successfully expand into wine tourism and thus enhance and expand their core business activity. In order to access the required data, survey questionnaire was created, conducted and analysed. The sample consists of eight premium Croatian wine estates that form The Grand Cro and encompass: Baković, Bibich, Boškinac, Duboković, Galić, Meneghetti, Petrač and Saint Hill. The research conducted has proved that vintners have justifiable reason to include transition to wine tourism into their future medium-term development strategy because it might help them to drive bottle sales and increases the number of tourists visiting their wineries. More so, through the development of complementary tourist-oriented services, wineries might enhance their brand loyalty and awareness, creating a positive image of their wine product, and consequently the wine region

Izvorni jezik
Engleski

Znanstvena područja
Interdisciplinarne društvene znanosti

POVEZANOST RADA