Pregled bibliografske jedinice broj: 1109139
COVID-19 and Croatian consumers: the significance of demographics, consumer optimism and innovativeness for consumer resilience
COVID-19 and Croatian consumers: the significance of demographics, consumer optimism and innovativeness for consumer resilience // 9th Economic And Business Review Conference & SEB LU Doctoral Conference 2020 / Programme and Abstracts
Ljubljana: School of Economics and Business, 2020. str. 8-9 (predavanje, međunarodna recenzija, sažetak, ostalo)
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Naslov
COVID-19 and Croatian consumers: the significance
of demographics, consumer optimism and
innovativeness for consumer resilience
Autori
Kursan Milaković, Ivana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo
Izvornik
9th Economic And Business Review Conference & SEB LU Doctoral Conference 2020 / Programme and Abstracts
/ - Ljubljana : School of Economics and Business, 2020, 8-9
Skup
9th Annual Conference Economic and Business Review (EBR 2020)
Mjesto i datum
Online, 04.12.2020
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
consumer resilience ; optimism ; innovativeness ; demographics ; COVID-19
Sažetak
The paper explains consumer behavior during Covid-19. Central consumer behavior variable is consumer resilience. The main purpose was to explore consumer resilience in connection to demographic characteristics of consumers and their individual traits of consumer optimism and innovativeness. The findings indicate the relevance of gender for consumer resilience along with consumer optimism and innovativeness.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
